What is Generative AI? Careers, Tools and Skills to Learn

Generative AI in simple terms

Generative AI refers to models that create new content — text, images, code or audio — based on patterns learned from large datasets. Large language models (LLMs) power chat assistants, content tools and coding copilots.

Where businesses use Gen AI

Companies are adopting Gen AI to automate work and improve customer experience.

• Customer support chatbots and virtual assistants
• Document summarisation and search (RAG)
• Code generation and testing
• Marketing content and personalisation

Skills to learn

A Gen AI developer combines Python, prompt engineering and an understanding of how to connect LLMs to real data.

• Python and APIs
• Prompt engineering
• LangChain and vector databases
• Retrieval-augmented generation (RAG)
• Responsible AI and evaluation

Getting started

Our Generative AI course covers these tools with hands-on projects such as building chatbots and document assistants, along with placement support.