Digital Marketing interview questions and answers
The most frequently asked Digital Marketing interview questions, with simple answers to help you revise before your interview.
01What is SEO?
Search Engine Optimisation improves a website's visibility in organic search results through on-page optimisation, technical improvements, quality content and backlinks.
02What is the difference between SEO and SEM?
SEO focuses on earning organic traffic. SEM usually refers to paid search advertising, such as Google Ads, to appear in sponsored results.
03What is CTR?
Click-through rate is the percentage of people who click a link or ad out of those who see it: clicks divided by impressions, multiplied by 100.
04What is a conversion?
A conversion is a desired action taken by a user, such as filling a form, making a purchase or signing up for a newsletter.
05What is remarketing?
Remarketing shows targeted ads to people who have previously visited your website or interacted with your brand, encouraging them to return and convert.
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